In the Recorded Content podcast episode, host Tristan Pelligrino chats with Jeff Coyle, Co-Founder and Chief Strategy Officer of MarketMuse, about the importance of a unified brand voice and the benefits of repurposing content. Jeff emphasizes the need for a well-coordinated content strategy to create a unified brand experience for the audience. He discusses the internal challenges that arise when different types of content are siloed, leading to a disjointed user experience.
Jeff also highlights the difference between content updates and content upgrades, stressing the need for data-driven updates to keep content current and competitive. He shares insights on the challenges of content repurposing, which often appears easy but requires discipline and creativity. Jeff suggests that a content strategist should have the freedom to be creative and meet the minimum requirements applied to a particular type of content.
Lastly, he talks about unifying metrics to determine if a brand has a unified voice and how to get the most out of repurposed content. Jeff’s insights provide valuable guidance for marketers looking to strengthen their brand voice and maximize their content’s impact.