How to run community-led SEO at scale with John Bonini

October 12, 2022
Content Logistics | Content Marketing | Search Engine Optimization

Episode Summary

In the episode “How to run community-led SEO at scale with John Bonini” of the Content Logistics podcast, John Bonini, the Director of Marketing at Databox, shares his insights on community-led content marketing. He emphasizes the importance of balancing SEO requirements with customer queries. Bonini’s strategy involves collaboration with subject matter experts to create content that is both SEO-friendly and customer-centric. This approach has helped Databox grow its business network and reach new prospects. Bonini also stresses the importance of consistency in publishing content. He believes that while quality is paramount, visibility is equally important in the modern business world. The episode also delves into the story behind Databox’s community content and the importance of subject matter expertise. Bonini shares how thematic surveys have elevated their content, providing interesting insights and valuable distribution collateral. This episode is a must-listen for those interested in community-led content marketing and SEO strategies.

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