In this episode of Content Logistics, Ashley Levesque, VP of Marketing at Banzai, shares her insights on setting up an effective webinar strategy. Webinars, if used properly, can be a powerful tool at every stage of the marketing funnel. However, many brands struggle to leverage them effectively, often relying on outdated tactics and missing opportunities to connect with customers. Ashley, who has hosted hundreds of webinars, believes that they are an excellent platform for building relationships with the audience. She emphasizes that webinars should be seen as a two-way communication platform, not just a sales tool. Ashley also discusses the importance of understanding your audience’s needs and desires, and how webinars can be used to move them closer to their goals. She also highlights the potential of webinars as a source of evergreen content, which can be repurposed and used to generate leads.