In this episode of Recorded Content, Pragya Mishra, Head of Marketing at SHIELD, delves into her unique approach to podcasting. Pragya, who started with video content instead of the conventional audio format, shares insights into how she ventured into podcasting and how it landed her a dream job. Emphasizing the importance of trust-building in podcasts, Pragya believes video content allows audiences to connect more deeply with the host and guests.
She started podcasting to solve problems and educate audiences, highlighting the human element in customer support roles. Pragya’s initial goal wasn’t to garner large numbers but to learn and solve problems, even for a small group of people.
As the Head of Marketing at SHIELD, Pragya explains how the company provides valuable LinkedIn analytics to help content creators understand their audience better and adjust their content accordingly.
Pragya shares advice for aspiring LinkedIn superstars, stressing the importance of consistency and patience in gaining recognition. She also provides tips for capturing attention with LinkedIn posts, emphasizing the importance of catchy opening lines, subtitles in videos, and intriguing thumbnails.