In the Anonymous Marketer podcast episode titled “How to transition your marketing team to a revenue organization with Kyle Lacy”, Kyle Lacy shares insights on transforming a marketing team into a revenue-generating organization. He emphasizes the importance of understanding the current marketing input and defining a marketing-qualified lead in a way that aligns with revenue generation. Lacy also discusses the need for measuring the funnel using tools like Salesforce, HubSpot, and Marketo. The timeline for integrating and optimizing marketing and sales teams under a revenue-driven framework, he explains, depends on the sales cycle and go-to-market motion. Reporting in a revenue-driven model requires alignment between sales, finance, and marketing, with a focus on efficiency metrics. Compensation for teams reporting under marketing varies, with some teams focusing solely on inbound revenue, while others are comped on total revenue. The episode provides valuable insights for organizations looking to align their marketing efforts more closely with revenue generation.
How to transition your marketing team to a revenue organization with Kyle Lacy
Available on these platforms:
In this episode of The Anonymous Marketer, host Nick Bennett chats with Amanda Natividad, VP of Marketing at SparkToro. They explore the challenges and strategies of content creation for early-stage...
In this episode of the Anonymous Marketer podcast, host Nick Bennett and guest Justin Levy explore the evolving landscape of the creator economy and influencer marketing. They discuss the crucial...
Explore content by topics
We create content that matters to you. Search based on a variety of topics & tackle your biggest challenges.
Articles. Podcasts. Videos.
Sign up for our newsletter
Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers.
Each issue of our newsletter blends fresh ideas and proven strategies. We cover the latest trends and share hands-on advice. We also bring you interviews with marketing leaders, right from the heart of the industry. These are real people, with real experiences to share.