In the Recorded Content podcast episode, “How to use a podcast to demonstrate your company’s expertise with John Tyreman,” the hosts explore the role of podcasts in showcasing a company’s expertise. John Tyreman, a guest on the show, shares his experiences in leveraging podcasts as a tool for making the expertise of his company’s internal subject matter experts visible.
The episode emphasizes the importance of having fun with podcasting. It discusses how the hosts experimented with different concepts, such as having two experts with opposing viewpoints for a debate-style conversation. The hosts found that these fun, casual conversations naturally gravitated towards specific topics in the digital marketing world.
The episode also highlights the importance of distribution and internal buzz when launching a podcast. It underscores the value of having internal experts willing to participate in the podcast, which has been instrumental in maintaining a consistent weekly cadence. The hosts also discuss the adaptability required when dealing with different guests and their unique preparation styles.
Finally, the episode touches on the personal benefits of hosting a podcast, such as learning more about marketing and becoming a better marketer. The hosts believe that if they find value from the podcast, other marketers and listeners will too.