In the Recorded Content podcast episode “How to use a private podcast to share information within your company”, Tristan Pelligrino interviews Craig Hewitt, the Founder of Castos, a podcasting platform that facilitates the growth of podcast audiences and offers both public and private podcasts.
The main focus of the conversation is the differentiation between public and private podcasts. Public podcasts are seen as a marketing tool to grow your brand’s audience, while private podcasts offer exclusive content to a select group of people, typically used internally within companies. This format offers a unique “step away” experience, allowing teams to consume content without the constant need for traditional communication methods like Zoom calls or emails.
Craig emphasizes the intimate and casual nature of private podcasts and how they can foster stronger connections within remote teams, especially since the onset of COVID. He also underscores the different applications of private podcasting, such as sales enablement, diversity and inclusion initiatives, and even aiding in the hiring process.
The episode concludes with a teaser of future releases by Castos, including the ability for audience participation and the opportunity for podcast creators to charge for their content directly from the platform.