In the Recorded Content podcast episode, “How to use podcast advertising as part of your marketing strategy with Heather Osgood,” host Tristan Pelligrino talks with Heather Osgood, a podcast advertising specialist and the Founder of True Native Media. They discuss the potential of podcast advertising and how to effectively incorporate it into a marketing strategy.
Heather shares that the best place to run an ad is mid-roll, as listeners are less likely to fast forward through it. She emphasizes the importance of finding the right demographic for successful podcast advertising and suggests starting with podcasts specifically directed at your target audience.
Heather also provides valuable advice for advertising on a podcast. She recommends that the host should try the product, the ad should contain talking points rather than a script, and there should be a clear call to action. She also highlights the unique opportunity for advertisers due to the relationship building between the podcast host and the audience, which often results in high-quality customers.