In this episode of the Recorded Content podcast, host Tristan Pelligrino chats with Trent Anderson, the Head of Revenue Operations at Podchaser, about the importance of research in enhancing podcast appearances. Anderson emphasizes the significance of community-embedded growth in B2B podcasting, suggesting that focusing on audience interests can lead to successful podcasting. He discusses the challenges of audience discovery and the benefits of being a podcast guest, including increased brand exposure and content amplification. Anderson also highlights the importance of listenership over download numbers and introduces the power score metric as a more comprehensive measure of podcast success. The conversation further explores how Podchaser can help discover good podcast opportunities and the potential of repurposing one podcast appearance into multiple pieces of content. Anderson’s insights provide valuable guidance for anyone looking to leverage podcasting as a tool for brand growth and audience engagement.
How to use research to get better podcast appearances with Trent Anderson
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