In this episode of the On Camera On Brand podcast, Tyler Lessard discusses the evolution of video as a marketing tool and its increasing importance in B2B marketing. He notes that video has transitioned from a high-cost, infrequently used format to a more accessible and in-demand medium. Lessard highlights three pivotal moments that influenced this shift: the reduction in video equipment costs, social media networks embracing video, and the onset of the pandemic, which forced professionals to become comfortable on camera. He also provides advice on creating effective video content, emphasizing the importance of pacing, using video to communicate key messages, and integrating video into all aspects of business. Lessard warns that businesses failing to embrace video risk being left behind. The episode offers valuable insights for marketers looking to leverage video to drive revenue.
How to Use Video to Drive Revenue: Tips for B2B Marketers with Tyler Lessard
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