In this episode of the Recorded Content podcast, Justin Brown discusses the power of combining blogs and podcasts as marketing tools for B2B SaaS companies. He highlights that blogs and podcasts each have unique advantages and can work together to drive business growth. Blogs, being educational and informational, answer customer queries and drive organic traffic. However, they require in-depth knowledge and extensive research, which can be challenging. On the other hand, podcasts offer a fresh type of content with less saturation. They showcase brand personality and establish a deep connection with the audience. They can also be consumed on the go and repurposed into video formats. However, podcasts require more resources and coordination, adding a layer of technical complexity. Despite these challenges, the combination of blogs and podcasts can effectively answer customer questions, attract target customers, and present the company’s product as a solution.
How to use your blog & podcast together to help your customers with Justin Brown
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