The Recorded Content podcast episode features Aidan Fitzpatrick, tech entrepreneur and CEO of Reincubate, a company that has twice won the UK’s highest honor for business. Fitzpatrick shares insights into the world of camera technology, discussing his frustrations with poor webcam quality and how it led to the development of Camo, an app that substitutes webcams with iPhone footage for higher quality video during remote meetings or podcast recordings.
Fitzpatrick emphasizes the superiority of iPhone cameras over traditional webcams, which he attributes to Apple’s significant investment in camera R&D. He details how Camo offers a user-friendly experience, enabling adjustments like color balance and portrait mode. The creation of Camo also involved significant relationship building and persuasion, especially in convincing companies like Zoom to support their product. Fitzpatrick predicts that remote work will continue to be the norm, necessitating improvements in video chat quality. He concludes with future developments for Camo, including 4K recording, dynamic frame rates, and novel filter techniques, along with a beta version for Android.