In the Recorded Content podcast episode, “How to use your podcast to drive your company’s content strategy with Tristan Pelligrino,” the hosts discuss the role of podcasts in a company’s content strategy. Tristan Pelligrino, the host, reviews previous episodes and creates a guide on integrating a podcast into an overall marketing strategy.
The episode emphasizes that a podcast is more than an audio format. It can be a show that includes video, allowing podcast creators to reach a broader audience. Each podcast episode can be a valuable source of different content pieces, serving as a single source of creation that can be repurposed into blogs, videos, tweetstorms, and more.
The hosts also highlight the importance of collaboration across different departments in a company. They discuss how a podcast as part of the content strategy can drive the overall marketing strategy. The episode underscores the value of podcasts in building meaningful relationships with potential customers and driving a company’s overall marketing strategy.