In the Recorded Content podcast episode, “How to use your podcast to grow on YouTube with Matteo DuÃ²,” Matteo DuÃ², the Head of Content at Kinsta, shares his journey of launching Kinsta’s YouTube channel and growing it to over 5,600 subscribers in just over a year and a half. He discusses the challenges of incorporating video format into their content strategy and the importance of consistency in enhancing the podcasting experience.
Matteo emphasizes the importance of understanding the audience and tailoring the content to provide helpful tips and tutorials about their product. He also discusses the role of promotional videos in attracting more viewers once the channel started gaining traction.
The episode also covers the responsibilities of managing a YouTube channel, from improving the content strategy, providing topic ideas for videos, to deciding the angle of the video or podcast episode. Matteo also highlights the importance of sticking to a publishing schedule and the need to reevaluate the strategy if it doesn’t fit within your world.
Matteo’s insights provide valuable lessons for anyone looking to start a podcast or improve their podcasting skills. His focus on the value of feedback, the importance of understanding the audience, and the power of personal branding offers a unique perspective on the art of podcasting.