How to win more B2B accounts using…TikTok?! featuring Stephen Pope

December 21, 2021
Content Logistics | Content Marketing

Episode Summary

In the Content Logistics podcast episode titled “How to win more B2B accounts using…TikTok?! featuring Stephen Pope”, Stephen Pope, the Founder and CEO of SGP Labs, shares his insights on how B2B companies can leverage TikTok for their marketing strategy. He emphasizes that TikTok is not just a platform for entertainment, but also a space for educational and motivational content. Pope advises marketers not to overthink their presence on TikTok, as their customers are likely using the platform too. He also highlights the importance of creating concise, engaging content that either entertains or educates the audience. Pope shares his experience of growing his business on TikTok and how it has helped him build brand awareness and trust. He also discusses the need to adapt to the short video format of TikTok, eliminating any dead space in the content to keep the audience engaged. The episode provides valuable advice for B2B marketers considering TikTok as part of their marketing strategy.

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