In the Content Logistics podcast episode, “How to write & launch a book for your SaaS or consulting business,” host Camille Trent talks with Diego Pineda, an author and content marketing manager at Dooly. Diego shares his insights on writing books, emphasizing the importance of writing about frameworks rather than ideas. He introduces the FRAME method for writing books, which involves finding, researching, analyzing, mapping, and explaining a topic. Diego also encourages aspiring writers to practice by writing as much as possible, starting with blog posts and LinkedIn posts to test ideas and gather feedback. He believes that this iterative process of writing and refining ideas can eventually lead to a book. The episode also discusses the importance of setting a goal for your book, questioning industry dogmas, and the benefits of testing ideas before launching a book. Diego encourages listeners to just start writing, asserting that there’s nothing to lose in taking the first step.