In the Recorded Content podcast episode, “How we use Snapchat to distribute our company’s podcast with Lee Doubleday,” the host, Tristan Pelligrino, and guest, Lee Doubleday, discuss the innovative approach of using Snapchat to distribute a company’s podcast. Lee, who works with the Imagine America Foundation, shares his unique process of turning podcast episodes into engaging Snapchat content.
The episode highlights the importance of structure and organization in podcasting. Lee shares his process, from researching and preparing a mock script for each episode to creating a landing page and sending out newsletters to relevant audiences.
The hosts also discuss the role of Snapchat in reaching younger audiences. They emphasize that Snapchat is a powerful platform for engaging with students entering technical schools, making it a valuable tool for distributing podcast content.
The episode underscores the value of podcasting as a tool for reaching out to target audiences in a genuine and authentic way. It also highlights the importance of leveraging different platforms, like Snapchat, to distribute content and engage with audiences effectively.