In this episode of Recorded Content, Tristan Pelligrino of Motion engages in a conversation with Rob Ruscher, host of On Camera On Brand. They delve into the unique challenges and opportunities of creating a podcast with a strong visual component. Rob emphasizes the importance of ensuring that listeners can take away valuable insights, even if they miss the visual aspect. He strives to include “Easter eggs” that listeners can apply immediately.
Rob shares his strategy for reaching out to potential guests, focusing on the importance of packaging and authenticity. He explains how he used the branding elements from the podcast to craft professional and appealing invitations. Tristan and Rob agree that authenticity and personalization are key to attracting the right guests. Rob’s approach involves casual and specific messages that resonate with potential guests.
Building on the theme of authenticity, Rob further elaborates on his outreach methods. He emphasizes the importance of personalization and having a clear idea of the guest’s specific episode. Tristan concurs, adding that demonstrating the visual framework of the episode can help potential guests understand the value of participating. Authenticity in communication is highlighted as a central theme in their approach.
Rob unveils his future plans for the podcast, including the creation of premium courses and the introduction of newsletters. He discusses how audience feedback has helped him identify what listeners want to learn more about. The conversation concludes with an optimistic outlook on the future of On Camera On Brand, with a focus on expanding content and engaging the audience in new ways.