In this episode, host Christina Brady converses with Jen Allen Knuth from Lavender. The discussion revolves around the complex landscape of sales motivation and buyer engagement, highlighting the need for a paradigm shift in sales approaches. The conversation emphasizes the importance of fostering a supportive professional community, sharing personal experiences of mentorship and peer guidance. They delve into the concept of “buyer fatigue,” a common issue in sales, and discuss strategies to avoid inducing this fatigue, such as keeping conversations succinct, personalized, and engaging. The episode also explores the transformative effect of a positive motivation paradigm shift. They share personal anecdotes and sales scenarios to illustrate how a change in perspective can alter one’s approach and outcome in sales. The discussion underscores the importance of finding joy in the process, fostering a more productive and fulfilling sales journey.