In the Taking the Lead podcast episode “Learning how a partnership strategy helps your business with Jessie Shipman,” host Christina Brady discusses with Jessie Shipman, the CEO and founder of Fluincy, the importance of a partnership strategy in business. Shipman, who transitioned from a high school history teacher to a systems administrator, and then to a partnership strategist, shares her insights on the value of partnerships and how they can improve business.
She emphasizes the importance of finding joint value in partnerships and differentiates between customers and partners. Shipman also discusses the concept of an ecosystem versus partnership and how partnerships can serve as a go-to-market strategy. She shares her journey of working in various roles and how those experiences have helped her in her current position.
The episode offers valuable insights into the importance of partnerships in business, the role of joint value in partnerships, and the difference between customers and partners. It also highlights the concept of an ecosystem versus partnership and how partnerships can serve as a go-to-market strategy.