In the Content Logistics podcast episode “Learning how audience research makes your marketing team more sustainable with Amanda Natividad,” the VP of Marketing at SparkToro, Amanda Natividad, discusses the importance of understanding your audience for successful content marketing. She emphasizes the need to avoid assumptions and to conduct thorough audience research. This research should consider the diversity of the audience and the different platforms and tools available for gathering data. Natividad suggests that research should be conducted from the macro to the micro level, considering both industry trends and the specific consumption habits of the audience. She also discusses the benefits of audience research for the marketing team, suggesting that it can make operations more sustainable by uncovering opportunities beyond content creation, such as digital PR opportunities, co-marketing, and sponsorships. The episode provides valuable insights for content marketers looking to enhance their strategies and operations.