In the Taking the Lead podcast episode “Learning how having an ingrained sales process helps with training featuring Dina Gallay,” host Christina Brady discusses with Dina Gallay, Senior Specialist in Sales Enablement at Relativity, the importance of an ingrained sales process in training. Gallay, who transitioned from various roles to her current position, shares her insights on sales enablement, sales leadership, and the sales process and methodology.
She emphasizes the importance of having a defined sales process with clear activities and exit criteria. Gallay also discusses the role of sales enablement in helping a sales team be as efficient as possible, identifying gaps, and looking for voids in the sales process. She shares her approach to training employees in the companyâ€™s sales methodology, which includes shadowing people, providing resources, and a lot of role-play.
The episode offers valuable insights into the importance of an ingrained sales process in training, the role of sales enablement, and the sales process and methodology. It also highlights the significance of having a defined sales process with clear activities and exit criteria, and the role of sales enablement in helping a sales team be as efficient as possible.