In the Recorded Content podcast episode, Danielle Hope Diamond, founder of Epiq Media, discusses the need for creativity and innovation in B2B videos. Diamond argues that conventional B2B content is outdated and monotonous, and suggests the future of B2B videos lies in comedic, narrative, and educational content that resembles TV shows rather than corporate presentationsâ€‹â€‹.
Diamond advises against drawing inspiration solely from other B2B companies; instead, she recommends looking at successful TV shows and YouTubers for innovative content ideasâ€‹1â€‹. She emphasizes the need to understand customer problems and to create content that addresses those problems to build a long-lasting connectionâ€‹.
She explains her process of making CEOs feel more relaxed on camera and the benefits of consistent style projectsâ€‹1â€‹. Diamond and her team think like YouTubers, drawing inspiration from entertaining content that resonates with audiencesâ€‹.
Throughout the podcast, Diamond underscores the importance of avoiding the “safe” route of monotonous videos and instead, striving to make B2B content more engaging, entertaining, and ultimately, more effectiveâ€‹.