In this episode of the Recorded Content podcast, host and co-founder of Motion, Justin Brown, reflects on his favorite podcasting moments from 2022. Deviating from the usual interview format, Justin shares insights he gained from producing episodes throughout the year.
He emphasizes the value of learning from successful podcasters and discusses strategies for standing out in the crowded podcasting landscape. Justin provides specific examples of how these strategies can be applied to a company’s show, and how Motion helps businesses grow and differentiate themselves across various industries.
Justin also highlights the importance of driving people to consume your podcast, rather than just pushing them to buy from you. He shares his thoughts on the effective use of video content within paid campaigns to encourage content consumption.
The episode features discussions on implementing new strategies, dissecting complex subjects for the audience, and the essential role of distribution in getting the word out about your show. Justin’s reflections provide valuable insights into the evolving world of B2B podcasting.