Navigating Leadership with Jenny Floros: Insights from Ticketing to Tech

January 18, 2024
Content Marketing | Marketing Strategy | Taking the Lead

Episode Summary

In this episode of Taking the Lead, host Christina Brady welcomes Jenny Floros from Advance Forward Consulting. Jenny, a seasoned professional with a career spanning three distinct chapters, shares her insights on leadership, career development, and the nuances of effective management. Starting with her early days in live entertainment ticketing, moving through a transformative period at Groupon, and culminating in her current role leading Advance Forward Consulting, Jenny’s journey is a testament to adaptability and growth.

Jenny emphasizes the importance of authentic relationship-building and eliminating negative terminology like ‘weakness’ from professional vocabularies. Instead, she advocates for focusing on strengths and opportunities for growth. Throughout the discussion, the theme of trust and respect in professional relationships is recurrent. Jenny advises listeners on navigating difficult conversations with superiors and peers, highlighting the value of presenting alternative viewpoints with tact and respect.

The episode also dives into the challenges faced by leaders in various organizational roles, from middle management to C-level executives. Jenny underscores the necessity of a diverse team where each member contributes unique strengths. The conversation culminates with a discussion on the emotional maturity required in leadership, the need for professional respect, and the value of knowing when to assert oneself and when to yield.

This dialogue with Jenny Floros offers valuable insights for professionals at all levels, emphasizing the importance of authentic leadership, respect, and the continuous pursuit of personal and professional development.

Featured Guest

Name: Jenny Floros

What she does: Founder

Company: Advance Forward Consulting

Noteworthy: Jenny Floros’s career, described in three chapters, began with a 10.5-year tenure in live entertainment ticketing, working for venues, promoters, and Ticketmaster​​.

Key Insights

Embracing Strengths to Build Effective Teams

Jenny Floros emphasizes the significance of recognizing and leaning into individual strengths within a team. She advises leaders to adopt a ‘divide and conquer’ strategy, identifying each team member’s top three strengths and utilizing these to achieve collective goals. This approach not only fosters a more cohesive and efficient team but also instills confidence in the team members, encouraging them to showcase their unique skills. Jenny highlights that understanding and playing to one’s strengths is pivotal in creating a productive work environment​​.

The Difference Between Managers and Leaders

Jenny makes a compelling distinction between managers and leaders. She describes leaders as those who build skill sets within their teams and bring people along on the journey, focusing on collective growth and purpose. In contrast, managers are more tactical, handling situations as they arise. Jenny asserts that both roles are essential, but they require different skill sets and approaches. This insight sheds light on the varied dynamics within a workplace and the importance of understanding one’s role in either leading or managing​​.

The Power of Authenticity in Building Trust

Throughout her career, Jenny has prioritized building authentic relationships, a key to her success as a leadership coach. She underscores the importance of being true to oneself in professional interactions, as people can discern inauthentic behavior. Her approach revolves around genuinely wanting to help and support others, fostering trust and belief in her leadership. This philosophy highlights the critical role authenticity plays in forming strong, trusting relationships in a professional setting​​.

Episode Highlights

Journey Through the Tech Industry

Jenny Floros reflects on her transformative journey in the tech industry, particularly her 11-year tenure at Groupon. She describes this period as pivotal to her professional development, equating it to earning an MBA through real-world experience. Jenny led a substantial team, encompassing sales, account management, and customer success, which enabled her to hone her leadership skills. She credits this time with giving her the platform to build and develop leaders.

“I worked for a startup company, a cause-based marketing program for a couple of years and then that led me to Groupon. For 11 years, which was incredible. I got my MBA approved because…growth, change, let a business unit of 300 inside outside salespeople, 150 account management and customer success people.”​​

Building Radically Candid Environments

Jenny discusses creating radically candid environments within organizations. She advises leaders to adopt a ‘divide and conquer’ approach, focusing on identifying and leveraging individual strengths within their teams. This strategy, according to Jenny, should be the foundation for any leader responsible for a team, helping to build a culture where team members can confidently contribute their unique skills and knowledge.

“Divide and conquer. That is what should be the foundation and the framework for any leader who’s hiring people and who’s responsible for a team of individuals…What are your top three strengths? Lean into that and then build your team goals.”​​

The Lens of Leadership and Management

Jenny dives into the various perspectives that different roles bring within an organization. She highlights that everyone, from managers to VPs, views situations through their unique lenses. Understanding and accepting that one may not always have the full picture is crucial for effective leadership and management. This insight underscores the importance of diverse viewpoints in decision-making processes.

“Everyone at every level sees things from their own personal lens. A manager is going to look at things from their lens…And you have to be okay with there just could be some information you don’t have the full picture on.”​​

Crafting a Career Legacy and Impact

Jenny speaks about her current chapter and the legacy she aims to leave. She has transitioned to focusing on leadership development, particularly for mid-level management, through her business, Advance Forward Consulting. This move represents her passion for nurturing leadership skills and contributing significantly to the careers of others, which she considers her biggest accomplishment.

“I’m currently in chapter three…taking what I love most about my career and carving it out and building a business called Advance Forward Consulting where I focus on leadership development for mid-level management.”​​

Available on these platforms:

Related Content

In this episode of Taking the Lead, Christina Brady shares her appearance in The Sour Takes Podcast, hosted by Jason Hasenberg. The dialogue traverses the nuanced terrains of sales strategies,...
In this episode of Taking the Lead, host Christina Brady sits down with Meredith Chandler from to dive into the intricacies of sales leadership and team dynamics. They discuss...
In this insightful episode of Taking The Lead, host Christina Brady sits down with Del Nakhi, CEO of Lead to Catalyze, to delve into the intricacies of leadership and its...
In this episode of Taking the Lead, Christina Brady engages in a thought-provoking conversation with Laura Wheeler, owner and operator of Renegade Operations. Laura begins by sharing her journey from...
In a unique crossover episode, Elyse Archer welcomes Christina Brady, host of "Taking the Lead," to "She Sells Radio." Christina, with a background in music and improv, brings a fresh...
In this episode of Taking the Lead, host Christina Brady welcomes Jennifer Igartua, CEO of Go Nimbly, to discuss the intricate balance between leadership and personal passions. Jen shares her...
In this episode of Taking The Lead, host Christina Brady engages in a conversation with Jennifer Ryan, the Director of Global Sales and Pre Sales Enablement at BlackLine. Jennifer shares...
In this episode of Taking The Lead, host Christina Brady welcomes Tara Ryan, CEO & Founder of InfiniDEI, for an insightful discussion on leadership and work-life integration. Tara shares her...

Explore content by topics

We create content that matters to you. Search based on a variety of topics & tackle your biggest challenges.

Articles. Podcasts. Videos.

Sign up for our newsletter

Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers.

Each issue of our newsletter blends fresh ideas and proven strategies. We cover the latest trends and share hands-on advice. We also bring you interviews with marketing leaders, right from the heart of the industry. These are real people, with real experiences to share.

Scroll to Top