Navigating the Creator Economy With Justin Levy

May 26, 2023
Anonymous Marketer | Career Development

Episode Summary

In this episode of the Anonymous Marketer podcast, host Nick Bennett and guest Justin Levy explore the evolving landscape of the creator economy and influencer marketing. They discuss the crucial role of authenticity in influencer marketing, emphasizing that influencers should be transparent about their relationship with a brand and genuinely love the product or service they’re promoting. The conversation also touches on the need to adapt B2C influencer marketing strategies for the B2B landscape, highlighting the need for more education and guidance in this area. They stress the importance of giving influencers creative control in collaborations, cautioning brands against dictating every step of the process. Finally, they underscore the importance of brands focusing on bringing value to both influencers and their communities, fostering mutually beneficial relationships and long-lasting, successful collaborations.

Available on these platforms:

Related Content

In this lively episode of "The Anonymous Marketer," Kirsti Lang engages Simon Heaton in a deep dive into the intricacies of securing a marketing role at Buffer amid a fiercely...
In this episode of The Anonymous Marketer, host Kirsti Lang dives into the nuances of SEO with Lily Ray, the Vice President of SEO Strategy and Research at Amsive. Lily,...
In this episode of The Anonymous Marketer, host Kirsti Lang sits down with Samantha Zabell, the Director of Content Strategy at Duolingo, to tackle the pressing issue of marketing team...
In this episode of The Anonymous Marketer, Kirsti Lang and guest Masooma Memon dive into effective B2B content marketing strategies, focusing on bottom-of-funnel (BoFu) tactics. ...
In this enlightening episode of The Anonymous Marketer, host Kirsti Lang dives into the world of freelance marketing with Anna Burgess Yang, a renowned freelance Fintech and Product-Led Content Writer....
In this enlightening episode of The Anonymous Marketer, host Kirsti Lang dives into the world of freelance marketing with Anna Burgess Yang, a renowned freelance Fintech and Product-Led Content Writer....
In this episode of The Anonymous Marketer, host Kirsti Lang converses with Erik Martin, a seasoned marketing expert. They delve into the importance of maintaining a professional portfolio for marketers....
In this insightful episode of The Anonymous Marketer, host Kirsti Lang dives into the intricacies of personal branding on social media in a corporate setting with guest Lorraine K. Lee...

Explore content by topics

We create content that matters to you. Search based on a variety of topics & tackle your biggest challenges.

Articles. Podcasts. Videos.

Sign up for our newsletter

Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers.

Each issue of our newsletter blends fresh ideas and proven strategies. We cover the latest trends and share hands-on advice. We also bring you interviews with marketing leaders, right from the heart of the industry. These are real people, with real experiences to share.

Scroll to Top