In this episode of Recorded Content, host Ben Decowski engages in an insightful conversation with Lindsay Tjepkema, the CEO and Co-Founder of Casted. Their discussion revolves around the multifaceted world of podcasting and its strategic impact on businesses.
The conversation kicks off by diving into the five key stages of podcast maturity, an essential roadmap for any organization considering or currently running a podcast. Lindsay highlights the critical distinction between merely having a podcast and harnessing it effectively to grow brand influence and drive business impact.
The heart of the episode lies in their exploration of podcast ROI and its measurement. Lindsay emphasizes the necessity of understanding your podcast’s audience, correlating listener engagement with tangible results in lead generation, pipeline growth, and ultimately, revenue. Her insights underscore the importance of moving beyond vanity metrics and aligning podcasting efforts with broader business objectives.
Join Ben and Lindsay in this episode as they unravel the intricate layers of podcasting’s potential and how it can be a dynamic catalyst for brand growth and increased revenue. Whether you’re a seasoned podcaster or considering stepping into the realm of audio content, this episode offers valuable insights into leveraging the power of podcasts strategically.