In this episode of “Direct with Corrina and Taylor,” the hosts engage with Ottavio Dattolo from Drift to explore the concept of “doing less better” in the SaaS industry. A key theme of the conversation revolves around the idea of maximizing efficiency and ensuring every effort has a significant impact.
Ottavio stresses the significance of embracing digital transformation, especially in the wake of the pandemic. He believes that companies need to adapt to the new normal, where digital-first is the standard, not the exception. He sheds light on how digital tools and platforms, like Drift, can help businesses navigate this transformation successfully.
The importance of building trust in the sales process is another highlight of the conversation. Ottavio talks about the necessity of establishing genuine connections and trust with potential customers to foster long-term relationships. He also shares his thoughts on the importance of expanding professional networks for personal growth and career advancement.
The conversation wraps up with a discussion on the importance of positive recognition, highlighting how recognition can boost morale and productivity.
