In this episode of the Recorded Content podcast, host Tristan Pelligrino explores the concept of thought leadership and its role in podcasting. He shares insights from thought leaders and discusses how podcasting can be a platform for subject matter experts within an organization.
Tristan emphasizes that companies often start podcasts to position themselves as thought leaders in their industry. He explains that podcasting gives subject matter experts a voice and a platform to share their knowledge and insights. He also encourages podcasters to take a stand and give their honest opinion on industry trends.
The episode features excerpts from The Notorious Thought Leader, hosted by Erin Balsa, and includes insights from Christopher Fox and Steve Watt. They discuss the difference between subject matter expertise and thought leadership, the importance of focusing on specific areas of expertise, and how individual thought leadership can strengthen a company’s position.
Tristan concludes by discussing how personal branding can enhance a company’s thought leadership, and how a podcast can support both individual and corporate thought leadership initiatives.