In this episode of “Direct with Corrina and Taylor,” the hosts engage with Ronald Noronha, a founding AE and partnerships lead at RevGenius. Ronald shares his unique approach to sales, emphasizing the importance of quality over quantity and the power of personalized messaging. He advocates for building genuine relationships with clients, a strategy that has proven successful in his career.

Ronald’s creativity and personalization skills are highlighted as he shares how writing a sales poem landed him an interview and a role as a BDR at Dooly. He also discusses the challenges and rewards of selling to salespeople and marketers, emphasizing the importance of understanding the customer and delivering value. His approach has improved immediate response rates and fostered honesty and openness throughout the customer lifecycle.

In a personal touch, Ronald shares his love for scuba diving, origami, and turtles, revealing his most challenging origami creation – a dragon that took three hours to make. This episode is a testament to Ronald’s innovative sales approach and commitment to authenticity.