In the Recorded Content podcast episode, “Reviewing qualitative & quantitative metrics with your podcast with Justin Brown,” the host, Justin Brown, discusses the importance of looking beyond download numbers when measuring the success of a podcast. He shares insights from previous episodes and elaborates on the views of various guests on the subject of podcast downloads.
The episode emphasizes that launching a podcast is a complex process that requires patience and a step-by-step approach. It also discusses the importance of focusing on quality rather than quantity, suggesting that download numbers do not always indicate the success of a podcast.
The hosts also highlight the importance of viewing podcasting as a journey rather than a destination. They discuss how podcasts are creative, educational, entertaining, and inspirational pieces and encourage podcasters to enjoy the process rather than focusing solely on ROI.
The episode also underscores the importance of focusing on content first, then looking at views and downloads. It shares insights on measuring completion rates and learning from episodes with high drop-off rates. The hosts believe that these qualitative and quantitative metrics provide a more comprehensive view of a podcast’s performance.