In this episode, host Tristan Pelligrino chats with Anna Furmanov, owner of Furmanov Marketing Consulting and host of the Modern Startup Marketing podcast. Anna elaborates on the power of solo podcast episodes as a medium to present raw, unfiltered thoughts, and how this format can help articulate one’s thinking process to potential clients.
Anna believes that finding a unique voice in marketing is what makes it modern. She stresses the need for startups to understand their target audience, their challenges, and goals, which should be done before initiating any marketing activity. Her approach to podcasts involves having a transparent system accompanying the conversation.
Anna also shares her podcasting journey, revealing how she enjoys talking to people as part of her marketing approach. She highlights the creative control solo episodes provide compared to guest episodes and emphasizes the importance of structure, even when sharing unfiltered thoughts.
Lastly, Anna stresses the need for businesses to focus on their target audience’s hangouts, rather than investing excessive time on website updates.