In this episode of the Recorded Content podcast, host Tristan Pelligrino discusses the concept of starting a podcast without actually launching one. He explains that launching a podcast can be intimidating for many companies, but it’s not necessary to start with a full-fledged podcast right away.
Tristan shares the story of a marketing team that scheduled internal interviews with experts to practice their podcasting skills. These interviews were used to create various forms of content like blog posts, ads, and web copy, helping the team improve their research, conversation, and planning skills.
He breaks down four key ways a company can build the skills of its team to launch a successful podcast. These include starting with low-risk activities, conducting internal interviews, creating a series that doesn’t have many layers of complexity, and exploring different options for starting a podcast without actually launching one.
The episode provides valuable insights into the initial stages of podcasting, emphasizing the importance of building a strong foundation before launching a full podcast.