Taking the Lead: A Deep Dive into Account-Based Marketing with Kristina Jaramillo

June 6, 2023
Career Development | Leadership | Sales | Taking the Lead

Episode Summary

In the podcast episode, host Christina Brady interviews Kristina Jaramillo, President of Personal ABM. The episode begins with Jaramillo sharing her journey into the marketing world, which she describes as a “happy accident.” She discusses her early career and how she evolved into her current role, focusing on the interactions in Account-Based Marketing (ABM) rather than scaling. Jaramillo emphasizes the importance of tailoring for relevance in ABM, being hyper-focused on what differentiates you from your competitors and the status quo. In a light-hearted segment, she reveals her favorite board game, “Sorry,” and her irrational fear of sharks. As the episode concludes, Jaramillo shares a piece of advice that everyone could benefit from: slowing down and being intentional. She encourages listeners to consider whether they are delivering the experience they want, both in their personal and professional lives.

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