In the podcast episode, host Christina Brady interviews Kristina Jaramillo, President of Personal ABM. The episode begins with Jaramillo sharing her journey into the marketing world, which she describes as a “happy accident.” She discusses her early career and how she evolved into her current role, focusing on the interactions in Account-Based Marketing (ABM) rather than scaling. Jaramillo emphasizes the importance of tailoring for relevance in ABM, being hyper-focused on what differentiates you from your competitors and the status quo. In a light-hearted segment, she reveals her favorite board game, “Sorry,” and her irrational fear of sharks. As the episode concludes, Jaramillo shares a piece of advice that everyone could benefit from: slowing down and being intentional. She encourages listeners to consider whether they are delivering the experience they want, both in their personal and professional lives.
Taking the Lead: A Deep Dive into Account-Based Marketing with Kristina Jaramillo
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