In this episode of the Recorded Content podcast, host Justin Brown speaks with Ross Simmonds, CEO of Foundation, a content marketing agency. They discuss the importance of content promotion and repurposing, and the role of influencers in niche markets. Simmonds emphasizes that content promotion is essential to reach the right audience and solve their problems. He encourages marketers to provide value to their community by creating valuable content and promoting it across various channels. Simmonds also highlights the endless opportunities for repurposing content, as long as it is valuable at its core. He suggests that marketers should think about how they can repurpose their content, such as turning a video into an audiogram or a Twitter thread. The episode also covers the ideal promotion frequency, which varies from platform to platform, and the need to give influencers creative freedom. Simmonds concludes by encouraging marketers to embrace video content, as it is the primary media consumption channel worldwide.
The 6-day podcast distribution playbook with Ross Simmonds
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