The episode titled “The Easiest Way to Measure the ROI of Your Branded Podcast with Dave Zohrob” from the Recorded Content podcast, produced by Motion, is focused on the topic of podcast metrics and their role in determining the return on investment (ROI) of a podcast. The episode features insights from Dave Zohrob, the CEO and Co-Founder of Chartable, a podcast analytics and attribution company.
During the discussion, Dave Zohrob highlights the importance of understanding and utilizing podcast metrics effectively. He emphasizes that traditional metrics such as downloads and reach are not the best indicators of a podcast’s success. Instead, he suggests focusing on audience engagement metrics such as the listener’s journey and the value that the podcast brings to the audience.
Zohrob also stresses the importance of consistency in podcasting and advises podcasters to keep iterating until they see desired results. He then shares his approach to measuring podcast ROI, emphasizing the importance of having a clear understanding of what you want to achieve with your podcast and measuring metrics relevant to those goals.
The episode concludes with a discussion on the importance of knowing your audience and delivering content that meets their needs and interests. The key to a successful podcast, according to Zohrob, lies in delivering the right content to the right people at the right time.