In this episode of Recorded Content, co-hosts Justin Brown and Tristan Pelligrino, the co-founders of Motion, delve into the transformative power of podcasting. The episode begins with Justin and Tristan reflecting on the inception of their podcasting journey. They discuss how their initial podcast evolved into a business model, leading to the production of nearly 60 shows designed to assist their ideal customer – small, scrappy marketing teams at B2B tech companies. The hosts also hint at a significant announcement: the acquisition of another agency.
The conversation then transitions into the evolution of their podcasting strategy. Justin and Tristan discuss the balance between working with influential people and covering specific topics. They highlight how their focus on their Ideal Customer Profile (ICP) has driven the development of their shows. They also touch on the challenges and excitement of building a brand from scratch.
The hosts then shift the discussion to the impact of podcasting on business growth. They share how their podcasts have helped them grow, particularly during the pandemic when people needed to create content from home. They discuss how their strategy of having creators mention their names in posts led to increased recognition and business growth.
The episode concludes with the hosts discussing expanding their services beyond content creation. They talk about the acquisition of New North and how it allows them to offer a broader range of services, including strategy, content execution, and web design and development. Justin and Tristan also discuss their vision of building a family of companies while maintaining the unique identities of each. Overall, the episode provides a comprehensive insight into the journey of Motion, highlighting the power of podcasting in business growth and expansion.