The Power of Podcasting in Marketing

September 19, 2023
Content Marketing | Podcasting | Recorded Content

Episode Summary

In this episode of Recorded Content, host Ben Decowski sits down with Eric Rutherford, host of Build That Podcast! They delve into the world of podcasting, sharing insights and experiences that shape their journey.

Ben’s passion for storytelling, honed through sports editing and tech sales, led him to podcasting. He sees it as a natural fit, a way to combine his love for investigation and asking questions. He shares his journey from sports editing to tech sales, and finally to podcasting, emphasizing the importance of enjoying the work you do.

The conversation shifts to the power of podcasting as a marketing tool. Ben highlights how it can open doors to untapped markets, even influencing C-level executives’ buying decisions. He also underscores the importance of consistency and commitment in podcasting, likening it to compound interest. 

The episode wraps up with a discussion on the evergreen nature of podcast content. Ben encourages listeners to view each episode as a valuable resource that can be revisited and repurposed. Despite the challenges, the results of podcasting can be incredible if done right.

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