The Re-launch of Tech Qualified

December 1, 2023
Content Marketing | Marketing Strategy | Tech Qualified

Episode Summary

In the episode of Tech Qualified, hosts Justin Brown and Meredith Metsker unveil the relaunch of their podcast, reflecting on its evolution and new direction. They discuss the journey from its inception, focusing on interviews with VPs of marketing and CMOs, to its current revamped form. This episode provides a rich insight into the podcast’s transformation, emphasizing a more targeted approach to content creation and audience engagement.

The Transformation of Tech Qualified

Justin Brown reminisces about the early days of Tech Qualified, recalling how the podcast initially featured interviews with high-profile marketing executives. He acknowledges the need for a shift in focus, aiming to produce content that is not only meaningful but also highly relevant to the audience. This evolution marks a significant change in the podcast’s strategy, highlighting the importance of content specificity and relevance in today’s media landscape.

Journalistic Approach to Content Creation

Meredith Metsker, with her background in journalism, brings a unique approach to content creation. She emphasizes starting with the most critical and pressing information, adhering to the “inverted pyramid” style of journalism. Meredith advocates for adding real value to the audience, focusing on authentic subject matter expertise rather than superficial knowledge. This approach ensures the podcast’s content remains genuine, valuable, and engaging for the listeners.

Content: The Core of Effective Marketing

Justin Brown, from an agency perspective, underscores the crucial role of content in successful marketing. He explains that understanding the customer and tailoring content to their needs is essential. Then, amplifying this content across various platforms ensures a comprehensive marketing approach. This episode serves as a testament to the importance of content in marketing, illustrating how it forms the foundation of any effective marketing strategy.

Conclusion: A Renewed Commitment to Quality Content

The episode concludes with a reaffirmation of the podcast’s commitment to delivering more targeted and impactful content. Both hosts stress the importance of addressing core audience issues and maintaining authenticity in content creation. The relaunch of Tech Qualified symbolizes a renewed focus on providing value through in-depth discussions and expert insights, resonating deeply with their audience in the ever-evolving world of marketing.

Featured Hosts

Name: Meredith Metsker
What she does: Senior Content Marketing Manager
Company: uConnect

Name: Justin Brown
What he does: Co-owner
Company: New North

Available on these platforms:

Related Content

In the latest episode of "Tech Qualified," hosts Justin Brown and Meredith Medsker engage with Drew Moffitt from Kumospace to explore innovative strategies in B2B influencer marketing and virtual office...
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker chat with Stephen Robles of Riverside about asynchronous recording technologies. The discussion kicks off with an overview of...
In this episode of Tech Qualified, Justin Brown and Meredith Metsker host Nick Lafferty, a seasoned growth marketing consultant and founder of the Early Exit Club. Nick discusses the crucial...
In this episode of Tech Qualified, Justin Brown and Meredith Metsker dive into the world of social media's role in business growth with Kirsti Lang from Buffer. The conversation starts...
In this episode of Tech Qualified, host Meredith Metsker and guest Justin Brown of New North explore the transformative impact of episodic content for small marketing teams. Justin shares his...
In this episode of Tech Qualified, Justin Brown dives into the intricacies of content creation with limited resources. He discusses the unique challenges faced by small B2B tech marketing teams...

Explore content by topics

We create content that matters to you. Search based on a variety of topics & tackle your biggest challenges.

Articles. Podcasts. Videos.

Sign up for our newsletter

Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers.

Each issue of our newsletter blends fresh ideas and proven strategies. We cover the latest trends and share hands-on advice. We also bring you interviews with marketing leaders, right from the heart of the industry. These are real people, with real experiences to share.

Scroll to Top