In this episode of the Recorded Content podcast, Tristan Pelligrino discusses the three phases of podcast distribution. The first phase involves repurposing and breaking down the content into various formats such as full-length audio and video, show notes, promotional videos, podcast trailers, and more. The second phase focuses on distributing the content across primary channels. This includes publishing posts on LinkedIn, tweeting from the company account, creating a dedicated episode page on the website, and distributing the podcast to major directories like Apple and Google. The final phase, enrichment, allows the company to use content derived from the podcast in various other places. This could include embedding podcast videos within blog posts, sharing information in emails with prospects and customers, or posting in Slack channels or Facebook groups. The episode emphasizes the importance of a well-thought-out distribution plan for the success of a branded podcast.
Three tiers of distribution for your company’s podcast with Tristan Pelligrino
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