In this episode of the Anonymous Marketer podcast, host Nick Bennett and guest Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper, discuss the transition from a field marketing lead to a manager. Arthur shares insights on the differences between these roles, emphasizing that a manager is responsible for leading the go-to-market strategy of field marketing, while a lead helps execute these strategies.
Arthur also highlights the importance of understanding your value in the open market and advocating for your role within your organization. He encourages marketers to present their achievements, especially those tied to revenue, to their employers.
The episode further explores the role of in-person events in 2023. Arthur shares his experiences with organizing live events at Chili Piper and the value derived from creating content at major tradeshows. He emphasizes that while digital events have their place, they will never replace the value of in-person gatherings. The episode provides valuable insights for marketers navigating their career growth and the evolving landscape of field marketing.