In the episode “Turning B2B tech companies into media companies with Justin Brown” of the Recorded Content podcast, Justin Brown, the Co-Founder of Motion, discusses the transformation of B2B tech companies into media entities. He emphasizes the power of podcasts, particularly video podcasts, as a fundamental part of a company’s content strategy.
Justin highlights the importance of repurposing a podcast to cater to different people’s habits and preferences. He believes that producing written, video, audio, and image-based content allows a company to be in front of people in every possible way they consume content.
He also addresses the biggest misconceptions and struggles around starting a podcast, noting that many people don’t know where to start or underestimate the work involved. Justin suggests that the creation part of podcasting can be exhausting, leaving little energy for distribution and execution.
Lastly, Justin discusses the question of whether to monetize a podcast. He suggests that for businesses, monetization might not make sense as the podcast itself is a tool to sell their services. However, for individual contributors, monetization could be a viable option if they have cultivated a large enough following.
This episode provides valuable insights for anyone considering starting a podcast or looking to leverage their existing podcast more effectively.