In this episode of the Recorded Content podcast, host Ben Decowski chats with Carolyn Walker from Response Marketing about the power of branded podcasts. Carolyn shares her experience working on ‘Hackable’, a successful branded podcast by McAfee, which significantly boosted the company’s brand intimacy and received positive feedback from consumers and employees.
Carolyn emphasizes the importance of aligning a podcast’s mission with its brand and creating content that is educational rather than promotional. She also discusses the role of creativity in podcasting and how it can set your content apart from the competition.
The episode also provides practical advice for businesses planning to launch their own branded podcasts. Carolyn encourages seeking expert help, utilizing all available marketing channels, and continuously promoting each episode. She also suggests strategies to achieve visibility on popular podcasting platforms. The episode offers a deep dive into the power of branded podcasts, highlighting their potential to engage audiences, enhance brand awareness, and serve as effective marketing tools.