In this episode of the Recorded Content podcast, host Justin Brown speaks with Jesus McDonald, Founder and CEO of JRM Web Marketing and host of The Jesus McDonald Experience podcast. Known for his impactful contributions to the B2B marketing community, McDonald emphasizes the importance of creating valuable content over monetary gains. His work includes how-to videos, step-by-step guides, and other informative content on topics like WordPress and marketing strategies, distributed across various platforms like LinkedIn and YouTube.
The episode delves into the challenges McDonald faced when he first started creating video content, his preference between video and audio assets, and his commitment to provide practical, useful information. McDonald’s unique approach to content creation revolves around giving his audience a choice and focusing on their needs rather than chasing views, likes, or downloads. He shares his belief that creating content should be about providing help and value first, staying true to your area of expertise, and not expecting immediate returns. The episode serves as a reminder that patience and a genuine desire to provide value are the keys to long-lasting success in content creation.