In the Recorded Content podcast episode, “Using audience research to help develop a podcast strategy with Amanda Natividad,” host Tristan Pelligrino and guest Amanda Natividad, VP of Marketing at SparkToro, delve into the importance of audience research in podcast strategy. They discuss the differences between the buyer persona, amplifier persona, and attention persona, and how to create content that fosters collaborative relationships. Natividad emphasizes that while keyword research can reveal the most searched terms online, it doesn’t provide insights into the audience’s needs, wants, and behaviors. This is where audience research comes in. She also shares that one of the best ways to understand your audience is to consume what they consume. The episode highlights the significance of audience research in understanding who is behind the search terms, which is equally important as keyword research. The discussion provides valuable insights for those looking to develop a more targeted and effective podcast strategy.
Using audience research to help develop a podcast strategy with Amanda Natividad
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