In this episode of “Recorded Content,” host Tristan Pelligrino chats with Alban Brooke, Head of Marketing at Buzzsprout. The conversation revolves around the power of podcasting in nurturing relationships and building trust along the customer journey. Brooke emphasizes the depth of connection that podcasts foster, more so than other platforms like TikTok or YouTube. Buzzsprout utilizes this approach, producing three distinct podcasts: Buzzcast, Podcasting Q&A, and How to Start a Podcast.
Brooke elaborates on the unique attributes of podcasts. Unlike other marketing channels that rely on algorithms for exposure, podcasts offer a deliberate, personal connection for the listener. He underscores the importance of trust in converting and retaining customers. Furthermore, he encourages experimentation and active engagement in content marketing, emphasizing the value of starting at the ‘ground level’ in business.