In the Recorded Content podcast episode, “Using systems to launch & run multiple branded podcasts with Jacob Miller,” the hosts discuss the importance of systems and processes in managing multiple podcasts. Jacob Miller, a guest on the show, shares his insights on storytelling and how understanding your customer can lead to better content creation.
The episode emphasizes the importance of not niching by industry but by process, allowing a company to serve a broad audience with a specific process repeatedly. It also encourages embracing the journey as a podcaster, even when you’re not an expert on a subject, as it builds a more authentic connection with the audience.
The hosts discuss the importance of execution alongside evaluation, and the need for a faster feedback loop to avoid spending too much time heading in the wrong direction. They also highlight the importance of choosing the right channels for distribution and the benefits of niching down for better listenership. The episode underscores the iterative nature of the podcast process and the value of leveraging the expertise of others.