In this episode of Recorded Content, co-hosts Justin Brown and Tristan Pelligrino, the co-owners of Motion, delve into the launch of a new podcast, Direct with Corrina and Taylor. The show aims to inspire go-to-market professionals by sharing experiences of individual contributors on go-to-market teams. The episode begins with Justin and Tristan discussing the unique dynamic of the show, which is shaped by the shared experiences of the hosts, Corrina and Taylor. They reflect on the layers of relationships that have formed over the years and how these shared experiences can add depth to the podcast.
The hosts then emphasize the importance of hearing from the people who are actually doing the work, the individual contributors. Justin and Tristan discuss how these contributors are the ones making things happen within their companies and how their insights can provide a fresh perspective. They believe that these are the voices that can offer unique insights and experiences that can inspire others in similar roles.
The conversation then transitions into the process of developing a show. Justin and Tristan discuss the spectrum of options when it comes to branding a show, from naming it after the company to creating a standalone brand. They delve into the various considerations that go into this process, highlighting the importance of aligning the show’s brand with its purpose and target audience.
The episode concludes with a discussion on the value of being direct in asking questions and uncovering how people are doing the real work. Justin and Tristan emphasize the importance of being consistent in this approach to generate good content with each episode. They believe that this directness, which inspired the name of the show, is key to creating engaging and insightful content. Overall, the episode provides a comprehensive insight into the creation of a new podcast, highlighting the importance of showcasing the voices of those doing the work and the value of direct communication.