In the Recorded Content podcast episode, “Why being organized is the key to running three podcasts with Sam Hembree,” Justin Brown sits down with Sam Hembree, a Content Marketing Specialist at Outreach. Sam manages the behind-the-scenes work for three different podcasts and shares her insights on the importance of organization and consistency in running successful podcasts.
Sam and Justin discuss the balance of doing work internally and leveraging the help of an external agency. Sam emphasizes that being organized is a key driver to her success, and how a well-oiled machine opens up opportunities to keep the shows fresh and exciting. They also discuss the importance of a narrow audience and how to determine when or if you should create a new show for a tailored audience.
The episode highlights that podcasting involves more work than people initially think, and having an agency support can make a difference. Sam talks about the importance of repurposing podcast content to help people, even if they aren’t listeners, because they could become listeners someday. The episode emphasizes that if you have a podcast on auto-pilot, you’re not going to get the results you want.
