In the special episode of Recorded Content, co-founders of Motion, Tristan Pelligrino and Justin discuss the integral role of conflict in structuring podcast episodes. They observe that many B2B podcasts fail to be engaging due to the lack of conflict, thus emphasizing the need for an organized structure around a core conflict.
Tristan introduces the ABT (And, But, Therefore) framework as an effective tool for structuring podcast episodes. He explains that the ‘And’ is the setup or background information, the ‘But’ represents the problem or conflict, and the ‘Therefore’ is the resolution. However, he encourages podcasters to stay flexible rather than strictly adhering to the ABT framework.
The episode also discusses the importance of initiating with a narrow conflict to set the stage for success, as well as the need to draw listeners in with relatable conflicts. Tristan suggests sources of conflict inspiration like customer support tickets and sales team FAQs, which represent the challenges customers face.
Lastly, they emphasize the necessity of integrating conflict into podcasts to make them interesting and helpful for listeners, as many podcasts simply consist of chats without a clear narrative structure or tension. This resolution to incorporate more conflict is the key takeaway from the podcast episode.